In 2014 I designed my first Logo and called my own brand GRAFRICDESIGN because I am RICo, a GRAFIKDESIGNER in Germany. 5 years later I found myself in a new perspective to what I am doing. I am not a company. Me myself is my own brand. I should work with my name. But my real name is Rico Franzmann. It sounds so german and I want to be international. OK, call me Rico Frenchman. Sounds good. Cool. Lets go!

My new Logo should be better, more creative, eye catching and it should show who I am. Rico Frenchman. A designer, a passionated illustrator, a detail loving, clean and simple graphicdesigner.

The old Logo was quite good. But it was hard to see the F in it. In my opinion it is also to heavy and there was always the problem to center it in Layouts because of the unsymmetrical form of the R. In my opinion I really needed to change something. Therefor I wrote down some words I combine with me and my work and I did some scribbles. 

The Logo has two letters in it. My Initials for Rico Frenchman.The circle stands for a never ending design process, a never ending learning, a never ending experience. But the circle also has an open path. That shows that I am always open for something new. I will never only be a part of my own circle.